

Foundation Package
For brands or creators looking to gain early credibility and media exposure.
- Foundational PR strategy session
- Press kit creation (bio, logo, headshot, brand summary)
- Media pitch writing (1 customized pitch template)
- Local or niche press outlet list (10–15 contacts)
- 30-minute follow-up Q&A or media coaching session

Growth Package
For brands ready to secure consistent press features and build media relationships.
- Everything in the Visibility Package, plus:
- Full PR campaign strategy (timing, angles, press goals)
- Two custom media pitches + email templates
- Targeted press list development (30+ outlets & contacts)
- Media outreach workflow setup (via CRM or Notion)
- Monthly check-in & pitch adjustments
- One media coaching session (interview prep + mock Q&A)

Scale Package
For established brands prepared to lead the narrative, secure national coverage, and maximize influence.
- Everything in the Growth Package, plus:
- Ongoing media outreach management (2–3 pitches/month)
- Thought leadership & byline support (e.g. guest articles)
- Crisis communication prep & reputation management guidance
- Partnership or sponsorship strategy alignment (if applicable)
- Bi-weekly reporting & media response tracking
- On-demand coaching (interviews, speeches, press events)
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